How AI has radically changed the way we shop for … anything
AI is revolutionising the shopping experience by providing instant financial advice, personalised recommendations, and streamlined decision-making, as seen in innovations like Checkers’ Pixie app and ChatGPT’s car selection assistance. Image: ChatGPT
Image: ChatGPT
Recently, I was tasked with helping a family member choose a new car, though according to stereotyping as a man, I should know a lot about cars - that is sadly not the case.
I, of course, quickly fired up (tapped on my phone) ChatGPT and typed in a suitable prompt, detailing the budget, the best affordable options, and advice on where to look.
After about 20 minutes of back and forth with ChatGPT, I had already come to a solid decision about which were the best options.
It came down to five different cars on the market, all from different dealerships, and said relative was more than pleased with my help - especially since she too knows that I’m not a petrolhead.
AI’s Impact on Financial Decisions in Shopping
The whole exchange got me thinking: how has AI shaped or changed our everyday shopping experience?
For example, working out repayments of a car can be quite a headache, especially when you factor in insurance, petrol, and repairs.
A good AI app can do that in an instant for you, and though those figures can’t be treated like gospel as AI still makes plenty of mistakes - it’s an excellent starting point for any kind of financial planning.
Want to cancel that retirement annuity? Though this is generally a terrible idea, AI can help you weigh up the pros and cons in a straightforward, no-waffle conversation.
Checkers Enhances Shopping with AI: Introducing Pixie, the Smart AI Shopping App
Even the major SA supermarket chain Checkers now incorporates AI in its shopping experience with Sixty60. Developed in-house by Shoprite X, it has unveiled Pixie - ‘the smart AI shopping app’.
Among its features is a smart basket that presents regularly purchased products for customers first, reducing the need to search for a specific item.
It’s innovations like these that are transforming the way in which we spend our money on everything from groceries to long-term investments.
There will be mistakes along the way when systems like this are integrated into everyday use, of that there is no doubt - but the potential for making these kinds of decisions much easier is certainly huge.