Listen To Your Footsteps is a podcast in which the host, Kojo Baffoe, delves into the journeys and lessons learned by Africans across various fields including art, culture, music, design, media, advertising, and business.
In this episode of Listen To Your Footsteps, Bianca Sibiya - founder of The Fixer Coalition and former Head of Africa Operations at TikTok - shares her remarkable journey from her early days as a presenter on Bassiq, one of South Africa’s first street-culture shows, to building brands and shaping digital strategies for global companies.
Reflecting on her start, Bianca says, “Woring on Bassiq taught me the importance of showing our stories, our culture, and creating space for our voices.”
Her experiences at MTV Africa, Viacom, and eventually TikTok would amplify her dedication to community-driven storytelling and building connections that go beyond trends.
Bianca also delves into her passion for authentic storytelling and creating narratives that resonate with Africa’s unique audience.
“My background in psychology helps me understand people, brands, and the power of impact,” she explains. “I see the world through a psychological lens, which is essential when building meaningful connections.”
This perspective has been instrumental in her success, allowing her to help companies grow while staying true to their values and their audience’s identity. Now, through her company, The Fixer Coalition, Bianca helps brands navigate Africa’s fast-evolving digital landscape, emphasising the importance of community as the heart of impactful media and communication.
In this conversation, Bianca invites listeners to think about media, brand authenticity, and representation, offering advice on embracing change while being rooted in a strong sense of identity.
Join us as Bianca discusses her journey in Africa’s media landscape and shares invaluable insights on shaping narratives that inspire, connect, and drive positive change.
IOL