YouTube stars make a meal of it

If you are an experimental chef like I am, then you really need to find some serious instruction. Experiments are great in that you can stumble across wonderful stuff, but there are no guarantees. Think about it, you could whip up something great, but then not remember how you made it. It is like an artist who just splashes paint on a canvas and claims whatever results is what they intended. It doesn’t work like that. You need to have a process, one that you can repeat.

In culinary studies, Brothers Green is not a bad place to start. The show centres on two brothers, Josh and Mike Greenfield. With a surname like that, they were not destined to do anything but food-related things, healthy food things at that.

Josh formed a band, The Canon Logic, with a couple of friends. While they tried to make that work, on the side he was also providing his peers with tasty dishes – at a price.

His younger brother was studying architecture at the University of Pittsburgh. He, too, was good at cooking and on completion of their studies, both men decided to start Brothers Green.

As with most young people today, the best way to get noticed is to go online. So they started showing off their cooking adventures online and as the numbers grew, MTV came knocking on their door. What Mike specialised in on the show was taking pictures of the dishes they had prepared. josh wrote about the process involved and offered the recipes.

More than anything, it was the comical attitude of the brothers that sold the show. There are so many cooking shows and it is important to stand out and the Greenfield brothers do it through comedy.

Brothers Green airs on MTV (DStv channel 130) at 4pm.