Travel trends: South Africans prioritise local trips amid rising costs
South Africans opt for domestic trips amid economic pressures.
Image: Supplied
As the Easter holidays loom, a recent travel survey from Cape Town Tourism (CTT) reveals a notable trend in South African travel behaviour. Despite the cloud of global uncertainty and rising living costs, 54% of respondents confirmed their plans to travel in April 2026, with an overwhelming 94% choosing to stay within the borders of their country. With only 6% opting for international trips, this statistic underscores a strong preference for domestic travel among locals.
Financial pressures are at the forefront of this shift. Over half of the participants, 51%, indicated that personal financial constraints are a significant consideration when planning their trips, while 49% cited the rising cost of living and 45% pointed to fuel expenses. The recent hike in fuel prices, which added R3.06 per litre to petrol and over R7 per litre to diesel, further intensifies this burden, despite government efforts to provide temporary levy relief.
“Even under pressure, the desire to travel hasn’t gone away,” said Enver Duminy, CEO of Cape Town Tourism.
“What’s changed is how people define value. It’s no longer just about cost, but about experiences that feel meaningful, restorative, and easy to access. The industry needs to respond by making travel more attainable, flexible, and relevant to how South Africans are choosing to explore right now.”
South Africans are opting for domestic travel according to a survey by Cape Town Tourism.
Image: Supplied
This sentiment is reflected in changing travel habits. Most trips are now shorter, with 51% of travellers planning stays of just three to four nights. Furthermore, 57% are making their bookings only a few weeks prior to their planned departure, indicating a tendency for spontaneity among travellers.
In terms of transport, road travel continues to reign supreme, with 77% of respondents preferring to drive. Cost-effective accommodations, such as self-catering facilities and staying with friends or family, are also a priority, as nearly half of those surveyed (48%) plan to spend less than in previous years. Key areas for spending cuts include dining out (36%), general expenses (24%), and transport (23%).
Infographic showing that South Africans are still travelling but opting for domestic travel instead of overseas travel.
Image: Supplied
Among the motivators for travel, themes of rest, reconnection, and quality family time surfaced prominently. Most trips are taken with partners and children, as relaxation and mental well-being emerge as primary motivations.
Dominating the domestic travel scene, Cape Town remains a favourite destination, showcasing a range of offerings—from picturesque beaches and stunning nature to rich cultural experiences and diverse cuisines. James Vos, Mayco member for Economic Growth and Tourism, said, “As more South Africans choose domestic travel, the city is well-placed to meet that demand. Visitors can enjoy a wide range of experiences without travelling far, maximising both time and budget.”
Interestingly, while 49% of respondents feel that global conflict diminishes their desire to travel, only 10% view geopolitical concerns as a direct factor influencing their April travel plans, demonstrating that financial factors overwhelmingly topple any fear of international instability.
“Right now, travellers aren't simply asking where to go. They are asking what is worth it,” Duminy reiterates.
“The businesses that make travel easier, more flexible, and genuinely good value will be the ones people choose first.”