Max Mqadi, the renowned owner and founder of Umlazi's popular Max’s Lifestyle Village, finds himself in hot water after making a false step during a podcast appearance, which led to a significant outpouring of backlash from the public and social media.
In a heartfelt apology broadcasted on Ukhozi FM's Dankie 1223 show, Mqadi sought to smooth over the discontent caused by his comments regarding his customer base and their relevance to his business.
The controversy ignited during his guest spot on the “Up Back Through” podcast, dedicated mainly to the Lamontville Golden Arrows football club.
During the conversation, Mqadi shared his views on his target market, framing it as primarily comprising government and corporate clients, rather than the average patrons who "come and go."
This statement resonated poorly with many, who interpreted it as a significant dismissal of the very community that has supported him throughout his journey.
“I know people experience financial difficulties along the way. To those people who are coming and going, I don’t have an interest,” he stated, igniting a backlash from community members and fans alike who felt he had forgotten his roots.
Mqadi recently took to the airwaves to extend a sincere apology.
“I’m where I am today because of the people of Umlazi. My whole life has been in the township. All I can say is that the people of Umlazi are the ones who built Max’s Lifestyle,” he shared.
He acknowledged his mistake on the podcast, where he admitted to a slip of the tongue and a lack of diplomatic judgement in his choice of words.
“We live and we are human beings. You do make mistakes when you speak, and there comes a time when you don’t choose your words wisely,” he added, noting his deep appreciation for the opportunity to make amends live on air.
Mqadi humbly requested forgiveness from his supporters, the Umlazi community, and all South Africans as he endeavoured to rebuild the trust that may have been fractured by his previous remarks.
“After listening to the podcast and what was said, all I can say is: please forgive me for the way that I put things and the words that I chose. I wasn’t diplomatic,” he admitted