Johannesburg - The end of the year is fast approaching, and for the popular social media entertainment destination, TikTok, the moment calls for a rewind and a retrospective look at the hottest moments and trends on the platform with #YearEnd TikTok.
The social platform began 2022 on a high, with the rise of subcultures like #BookTok to the introduction of the first-ever public-voted "TikTok Viral Song of the Year" award in partnership with the South African Music Awards. Overall, 2022 was a "year of impact".
TikTok’s head of content programming for sub-Saharan Africa, Boniswa Sidwaba, spoke about the impact of the social platform, "What happens on TikTok doesn't stay on TikTok. Whether you are rebuilding a brand, showcasing talent, or using the platform as a vehicle for self-expression, we’ve seen creators realising tangible, real-world benefits of creating on the platform."
Sidwaba says that this was true in instances where users saw creators addressing pivotal global issues, such as climate change, and interacting with communities in a way that was authentic, raw, and creative.
"But we also saw this play out on the lighter side of things, with TikTok being used as the entertainment destination for heart-warming humor," said Sidwaba.
From home-made beats to golden oldies and musical classics, TikTok has been identified as the platform to be on if you want to keep abreast of the biggest movements on the music scene.
The following artists were big on TikTok this year: Makhadzi, Pabi Cooper, Mr Jazziq, Uncle Waffles, Ebucs, Lloyiso, Oskido, Vusi Nova, Quality Biyela, and Owami.
Music remained the mainstay of TikTok2022, with breakthrough artists using the platform to find their voice and the world’s most renowned singers, producers, and musical artists using the platform to showcase their latest and greatest.
The songs that soundtracked 2022 included Bafo (feat. Sizwe Alakine, K-Zaka, Djy Ma’Ten, Djy Zan SA, Djy Biza, and M.J.) by Mr JazziQ; Sete (feat. Young Stunna and Blxckie) by K.O; Sofa Silahlane by Lowsheen, Master KG, and Wanitwa Mos; uMlando (feat. Sino Msolo, Lady Du, Young Stunna, Sir Trill and Slade) by Toss, 9umba and Mdoovar; Trigger by Dj Karri, Ketseng by DBN Gogo, Felo Le Tee, and Mj; Buga (Lo Lo Lo) by Kizz Daniel and Tekno, Manca by Felo Le Tee and Toss; Hamba Wena by Deep London and Boohle; and Salary Salary by Mellow & Sleazy, Robot Boii, and Soul Revolver.
The list also included the most popular videos of 2022, trends powered by creative effects, sounds, and other product features, lessons and life hacks powered by TikTok trends and features, FoodTok trends and other favourites, best-programmed TikTok Live, and the Creator of the Year award.
Sidwaba concluded, "As a platform, we are going into 2023 strong with a solid head start on the hottest topics and trends that are capturing the attention of the world and the country at large."
The Star