How ‘adult-only zones’ are reshaping the future of business travel

A business traveller armed with his noise-cancelling headset and laptop working during a flight. Picture: Pexels

A business traveller armed with his noise-cancelling headset and laptop working during a flight. Picture: Pexels

Published Jul 25, 2024

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Imagine a flight where your biggest concern isn’t a nearby toddler’s meltdown but whether to catch up on work or catch some sleep?

This scenario is becoming a reality as more airlines test the waters of adult-only zones, offering a potential oasis of calm at cruising altitude. These zones promise a quieter environment, potentially boosting productivity for business travellers, but the trend also raises questions about fairness.

According to Bonnie Smith, GM of FCM, several carriers are taking the plunge into age-restricted seating.

The business travel expert revealed that European Corendon Airlines has introduced an ‘Only Adult Zone’ programme, reserving the first dozen rows of their Airbus for passengers 16 and up and these zones cater to travellers seeking a quieter environment, whether for business or pleasure.

She also highlighted that the trend has been airborne for years in Asia as Singapore-based Scoot has offered ‘Scoot-in-Silence’ cabins since 2018, creating a buffer between economy and business class for travellers 12 and older while AirAsia X and Malaysia Airlines have similar offerings on select flights.

“Proponents argue these zones offer more than just noise reduction. Business travellers might find unexpected networking opportunities, and fewer carry-ons mean quicker boarding times.

“It’s a tempting proposition for those who view air travel as an extension of the office,” she said.

She also said that as with any innovation in the highly regulated world of aviation, child-free zones come with their share of turbulence.

“Critics raise concerns about fairness, while supporters claim it’s simply another premium seating option. In an industry known for razor-thin profit margins and fierce competition, any innovation that allows airlines to differentiate their product is worth watching,” Smith continued.

She added that adult-only zones might be the beginning of a new era in air travel, where the journey is as customisable as the destination.

Smith highlighted that business travellers stuck in family-friendly zones aren’t powerless and said that some practical tips for maximising productivity in economy class include minimising distractions and creating a focused environment with noise-cancelling headphones, bringing printed documents or offline tasks that do not require internet access, ensuring you can be productive even if wi-fi is unavailable, using flight time for some professional development and networking with your seatmates.

She added that when it comes to choosing seats, Smith noted that while we can’t choose our seatmates, we can control our reactions to difficult situations and advised a diplomatic approach when facing in-flight disturbances.

“Flight attendants are there to ensure everyone’s safety. They’re equipped to handle various situations that might arise. Common issues that may warrant crew intervention include persistent seat disturbances, excessive call button use, or passengers not following safety instructions,” she said.

Smith added that if you need to involve a flight attendant, do so discreetly and politely.

“Your calm approach can help resolve issues and improve the flight experience for everyone,” said Smith.