Spa dates typically conjure thoughts of body massages and foot scrubs, but rarely do we consider treatments for the head.
However, a head spa treatment is one of the most important treatments because not only does it release tension and reduce stress, but it also helps you sleep better.
According to a report compiled by SpaSeekers.com, Japanese head spa is one of the most trending spa treatments of 2025.
With a remarkable 233% increase in searches since last year, this deeply relaxing treatment focuses on the scalp, combining gentle massages and acupressure to promote blood circulation and relieve stress.
“As more people discover these relaxing treatments through viral videos, it’s clear that social media is playing a major role in driving the global fascination with scalp massages, boosting their appeal as a holistic wellness practice,” commented Saffron Richards of The Abbey Hotel & Spa.
“With an emphasis on scalp health, stress relief and rejuvenation to our valued guests, this treatment really taps into the increasing demand for self-care rituals that combine both physical and emotional healing, offering a peaceful retreat from our fast-paced lives.
Other trending spa experiences for the year ahead include nightingale facials (100% increase in searches year on year), which use bird droppings for exfoliation and skin brightening, and rosemary oil hair massages (also 100%), known for promoting hair health and growth.