When people think of Mahindra, they often associate the brand with its extensive line of vehicles rather than music.
However, this perception is changing. As Mahindra enters its third decade in South Africa, it is embarking on a new era focused on celebrating the youthfulness, vibrancy, and cultural richness of the nation.
This new era embraces the diverse voices, traditions, and resilience that define South Africa. The Mahindra Fusion Fest is more than just a music festival; it is a cultural movement that unites communities to honour the diversity and creativity of South Africa.
Through innovative musical collaborations, a bold fusion of fashion, and cutting-edge artistry, the event aims to celebrate the vibrant spirit of the nation. This festival signifies Mahindra’s commitment to connecting with every tribe, culture, and belief system in South Africa, fostering a sense of belonging and togetherness.
It is a fusion of perspectives, where celebrating differences becomes a strength, creating a shared space for exploration, expression, and joy.
“The Mahindra Fusion Fest is more than just an event—it is a bold statement of Mahindra’s evolution in South Africa. It reflects our commitment to embracing the vibrancy, diversity, and creativity of this incredible nation, which we consider our second home,” said Rajesh Gupta, CEO of Mahindra South Africa.
“Through this celebration of music, fashion, and art, we are creating a platform that unites communities, inspires innovation, and amplifies the voices of South Africa’s youth. As we enter our third decade, the Fusion Fest embodies the future of Mahindra—a future rooted in boldness, innovation, and a deeper connection with everyone on this journey with us.”
At the heart of the festival are four electrifying fusion performances that will push creative boundaries, blending genres and cultures into groundbreaking collaborations.
These performances bring together renowned artists from diverse musical backgrounds, each producing something entirely new:
Fusion 1: Cassper Nyovest (Hip Hop) X Zandile Mzazi (Opera) X Radio Kalahari Orkes (Afrikaans Country) -
Fusion 2: Sjava (Afro Pop) X Matthew Mole (Indie Pop) X Tarryn Lamb (Afrikaans Pop) -
Fusion 3: Mi Casa (Dance House) X Young Stunna (Amapiano) X K.O. (Hip Hop) -
Fusion 4: Kamo Mphela (Amapiano) X Sipho “Hot Stix” Mabuse (Afro-Jazz) X Aymos (Amapiano)
In early 2025, Mahindra will launch a music talent search, inviting aspiring South African musicians to showcase their skills. Winners will earn the opportunity to perform on stage at the Fusion Fest.
World-renowned designer Thula Sindi will collaborate with Mahindra to debut his exclusive ‘Mahindra Line’ at the festival, featuring a bold, modern collection inspired by the sleek designs and engineering of Mahindra SUVs.
A fashion talent search will also begin in early 2025, allowing emerging designers to showcase their creations at the event. The festival will include immersive installations and interactive exhibits reflecting the theme of fusion—blending tradition with modernity and individuality with community.
The Mahindra Fusion Fest is scheduled to take place at the Sunbet Arena at Time Square on February 22, 2025.
IOL Entertainment