Ariana Grande announces live performance video of 'pov'

Ariana Grande. Picture: Twitter

Ariana Grande. Picture: Twitter

Published Jun 21, 2021


Ariana Grande is dropping an official live video performance for her song “pov”.

The 27-year-old pop superstar has teamed up with Vevo to bring her fans the "official" live recording of the track from her 2020 album “positions”.

Alongside a promo shot, Ariana tweeted: "POV official live performance video tomorrow at 9am pst @vevo."

The “thank u, next” hitmaker's live video announcement comes after she took to social media last week to tease the launch of her upcoming fragrance named God Is a Woman at Ulta Beauty.

She captioned the post: "coming soon @ultabeauty. (sic)"

Ariana has already released several fragrances, including Cloud, R.EM, and Ariana Grande Eau de Parfum.

In 2017, Ariana made a whopping £105 million from her fragrance empire.

What's more, it looks like she is set to expand into the beauty market.

The “Dangerous Woman” hitmaker recently filed a trademark for a line of beauty products, which is reportedly also named after her 2018 single “god is a woman”, according to Trendmood.

It covers everything from skincare to body products, including mists, soufflés, perfumes, shower and bath gels.

Ariana has long been a beauty icon with her high ponytails and signature eyeliner that helped her make-up artist land his own beauty line in 2018.

Patrick Ta - who is responsible for Grande's iconic look on her “sweetener” album cover - revealed that he had been "working on" his line for two years before its launch.

Speaking on his Instagram story at the time, the beauty mogul said: "I have something super special and exciting that I wanted to share with you guys.

“It's something that I've been working on for the last two years now.

“So, it's been so hard to keep everything such a secret because I'm obsessed with it - and I can't keep a secret.

“But I am launching my first beauty line and I am so excited about it because I've worked so hard on the formulas and they're just so beautiful.

"So it hasn't launched yet but I will be posting on my Instagram some of the products soon.

“I will be using them on my clients and I wonder if you guys can guess what I'm coming out with."

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