'Cooler as Ekke' klaps 3 million views

NEXT LEVEL: Jack Parow can be heard at Caf� Roux at the Noordhoek Farm Village this Friday. Photo: Paul Ward

NEXT LEVEL: Jack Parow can be heard at Caf� Roux at the Noordhoek Farm Village this Friday. Photo: Paul Ward

Published Jun 18, 2015

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Arts writer

DINKUM Parow arrow, Jack Parow, has made history. The ‘oke’s’ music video, Cooler as Ekke, has hit over three million views, making it the most watched Afrikaans music video on YouTube.

Starting out by rapping for a burger and a beer over 10 years ago, Parow has come a long way. Since releasing platinum and gold selling albums, touring the world, opening for Snoop Lion and Eminem, hanging out with the guys from Top Gear, starring in a movie called Babalas), having the first Afrikaans number 1 song ( Hos Tokolosh with Gazelle) on 5FM’s Top 40 and releasing his own comic book he has managed to do loads of cool things.

Jack first pressed the ‘refresh’ button in 2009, kicking the music world in the pants with the release of his Cooler as Ekke hit single and music video.

The rapper tried to breath new life into a scene that thought that it had seen everything.

Parow didn’t get ahead by sitting on his behind. Next up, he will release a single in July, which he is sure “will blow the toupees off omies heads”. This is a vinyl version of his first album which is due for release soon, and he also has another trip to Europe on the cards.

September will see the release of Parow’s memoir, Die Ou met die Snor by die Bar, and his “chommie” from the States, Dirt Nasty, will join him for a South African tour. They have already collaborated on the track, F*k F*kkity F*k, from his album Nag van die Lang Pette.

In terms of his three million youtube hit coup Jack says: “You guys are so fkn cool man… Really… Dankie for all the love. You guys are next-level!!.”

The Parow Arrow can be heard at Café Roux at the Noordhoek Farm Village at 8.30pm this Friday. Dinner is from 7pm. Also coming up is the launch of Parow’s online store.

l To book for the Café Roux gig: Tickets: R140, www.caferouxsessionsco.za Info: jackparow.co.za, Twitter: @JackParow, facebook.com/jack.parow, Instagram.com/jackparow, iTunes: Nag Van Die Lang Pette, Music videos: youtube.com/JackParow Watch Parow’s latest music video Last Laugh at bit.ly/1KbvI2v Download the original version of Last Laugh at apple.co/1I7Xdv7

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